Showing posts with label Writing. Show all posts
Showing posts with label Writing. Show all posts

Wednesday, 16 November 2016

Web content writing

Web content writing is said to be the most easy and relatively straight-forward thing one can ever do. But when you finally sit down for it then you realize how difficult it can be. Web content writing means writing quality yet unique content for the website so that ultimately it boosts the business and your website. But ironically web content writing is chiefly driven by seo and web design. To be more precise web design literally dictates that what font should be used, particular type of wording, perfect layout. This is just for the benefits of the visitors so that they never feel uncomfortable or disappointed while surfing your site. Same happens in the seo as they want the content which is search engine keyword friendly. Thus, in short web content writers have to listen what seos and web designers have to say.


To be honest web content writing is not as easy task and involves a careful process. And this careful process is basically dependent upon the right information, the right style, and the right keywords. All these measure are taken just to attract more visitors, easy for search engines to index, assuring that you achieve a good ranking and are easier for web users to find. Thus, it won’t be wrong to say that web content writing is an art and skill which is to tackle with full ease. Else you will end up loosing your visitors and customers. The sure shot mantra to web content writing is that each and every word should be focused on the reader or visitor. The content should be very engrossing and crisp so that visitor is bound and attracted to read it till the end. As longer the visitor sticks around your website, the better your chance of getting your message across. And in return you’ll achieve your goal for which you actually strived for.


Keywording is the nucleus of any web content writing. It should be done in keeping the needs of seos and web designers. Both have their different needs and requirements and should be catered properly so that none of them suffers. As far as seo point of view goes keyword placing is the most important task involved in it. And for web designers there are certain rules which should be kept in mind. Those rules are as follows:


1- Always use 10 or 12 font size as this font size is best for readability.


2- As far as size goes always use Verdana, Arial, Palatino Linotype, and Helvetica. Reason being all of them are very clear, and well spaced.


3- Avoid the usage of any other color in web content writing. At times it looks very jarring for the eyes and makes it difficult to read.


4- Always use black text on white background as it is pleasant for eyes and also it’s the standard rule.


Thus, try to keep all these mentioned points in mind while doing web content writing and see your online business flourish.


Sunday, 21 August 2016

Are you the next jk rowling

Harry Potter. The name brings instant recognition from people all over the world. The books have sold over 350 million copies worldwide. Only the bible has more translations. The movies have gone on to grace the lists of the Top 10 grossing films of all time.


When Harry Potter and the Philosopher’s Stone was published in 1997, Joanne Kathleen Rowling was a previously unpublished author. She had no publishing credits, no insider knowledge, no friends in the industry.


So how did she do it? How did she go on, in the space of ten short years, to become the first billionaire author on the planet?


The answer to that question lies not in what she did in those ten years between the publication of the first book and the publication of the seventh, Harry Potter and the Deathly Hallows.


The answer actually lies in what she did in the seven years prior to the first book’s publication.


So if you’re an author who is yet to be published, you’re actually in the best possible position. Because it’s in this time, before your book hits the shelves, that you can have the greatest influence on its success.


Quite simply, JK Rowling followed a four-step writing process that you too can adopt to write your very own list of bestsellers. The question is: do you have what it takes to be the next JK Rowling?


Planning


This is by far the most underrated of the steps in the writing process. And in the final wash up it is absolutely the most important.


It was 1990 and Jo Rowling was on a train between Manchester and London. Harry literally strolled fully formed into her mind while she was gazing out the train window at a field full of cows. She spent the next four hours (the train was delayed) imagining Harry, the world he inhabited, the friends and enemies he had there and the dangers and joys he may encounter there. She had nothing to write on so had to be content to play this all out in her imagination. By the time she got off the train in London, the central cast of characters were already cemented in her mind.


But did she go home and immediately begin scribbling a story with these characters? No, she didn’t. She spent five years, yes that’s right FIVE YEARS creating and developing every last detail of the wizarding world, including government and education systems, how the wizarding world stood shoulder to shoulder with the muggle world, and she devised a highly sophisticated system of magic that would eventually form the backbone of her own special brand of writing magic. On top of this she sculpted out the entire story, planning the details and events of all the seven books, before she put pen to paper to begin writing the first.


Would you attempt to build a house without plans? Would you attempt to drive across the country without a map? Or would you set sail on the seas without a compass? Writing a book without a detailed planning stage is like attempting to build a house without plans. Miss this step and you are almost certainly destined to become lost in a forest of your own words.


Writing


When you are writing, you are just writing. You are not planning, you are not editing. You are writing. Once you have planned your story, it is time to sit down and write it.


JK Rowling planned the Harry Potter series for five years before she put pen to paper on the first book She wrote the entire first book, and felt as though she were “carving it out of this mass of notes”. All the planning was worth it. She was able to devote herself to the actual task of writing, knowing that all the story and character elements she needed were covered.


This is the best possible place for you to be in when you are writing a novel. Novels are long. Usually over 100,000 words and sometimes as many as 200,000 words and more. That is a lot of words! So if you have planned and structured your story effectively, done your research (either real or in your imagination) and collated your notes, then the writing process is an absolute joy, where you can be very certain of your ability to produce the best possible novel.


Jo Rowling said she felt she “had to do right by the book”. She really believed in the story and so when it came to writing it, she made sure she had taken care of all the necessary preparation. Once that’s done, writing is almost easy!


Rewriting


Jo Rowling rewrote the opening chapter of Harry Potter and the Philosopher’s Stone a total of 15 times. Her own mother died just 6 months after her first attempt at Chapter One of that book, and that sent her into a frenzy of rewriting, essentially changing everything. The Potter books are about death, there is no doubt about that, and they are driven particularly by the death of Harry’s parents and his miraculous survival. When Jo Rowling experienced such a major turning point in her own life, she rewrote the story to reflect and process her own pain.


Writing and rewriting are separate processes. Writing is scribing or sculpting out the drafts of the story. Rewriting is re-looking and re-seeing. Often the rewrite will show up where the story has gone off track and where questions asked at the start haven’t been answered by the end. In JK Rowling’s case, she realised after writing the entire first book that she had given away the entire plot of the seven books. She rewrote it in this light, and held many things back.


Many successful authors say that you only write to rewrite. DH Lawrence even said that he wrote his entire first draft, threw it away and then started again from scratch.


Editing


Editing is the process of refining and polishing your manuscript. This part of the process may be done by you, or by an external editor. It is often wise to have an editor look over your work before submitting it for publication as it is extremely difficult to get the distance you need from your own work to see where it can be improved.


Not that you have to listen to what the editor says. In the end it is your name on the spine of that novel and you are entirely answerable for its contents. Having said that, a good and subtle editor can lift your novel to heights that you may not be able to achieve on your own.


It is clear from the Harry Potter series that JK Rowling was more tightly edited at the beginning (the first two novels are barely more than 200 pages and by the time we get to number five, Harry Potter and the Order of the Phoenix, we are faced with a weighty tome of over 700 pages) so it is generally advisable at the beginning of your career to bear the advice of your editor heavily in mind, especially if you are new to publishing. In every event, less is more, and a distilled and focussed book is more likely to captivate and intrigue a new audience than a meandering epic that constantly loses its way.


Writing a book is a process, never forget that. Each step in the process is unique but necessary. Don’t mix them, and certainly don’t attempt to skip any steps. Do that at your own peril.


JK Rowling has shown the world what is possible if you adhere to the basic processes of the art and craft of writing a good story. So before you attempt your next novel, address the four steps in the writing process: planning, writing, rewriting and editing, and be sure you give each step its due.


And who knows? You could be the next JK Rowling.


Saturday, 14 May 2016

New technical writer use the persona to create the most useful section of your user document

OVERVIEW


A good User Document includes sections on how to set up, use, and care for the product. However, to create a great User Document , the technical writer should use the Persona, generated in the analysis of the User/Reader, to create the topics for the most useful section of the User Document. This article describes this procedure.


THE MOST USEFUL SECTION OF A USER DOCUMENT


The most useful section of a User Document is the one that helps the User get what he/she wants/needs done right now!


Writing such a section might seem to be an impossibility. How do you know what the User needs to do now?


The only thing that you, as a writer, can do is to play the odds. That is, determine the topics that have the highest probability of being of interest to your User. And "of interest" means "getting what the User wants done, right now."


We created Persona (an almost-real representation of your product's User) in another article in the "New Technical Writer" series (see the links in the "Resources" or "Author Information" section of this article). We can use the Persona to create a topic list for this section.


USING YOUR PERSONA


This step in using your Persona is missed by almost all User Documents that I have seen. Yet this step will result in a User Document that is most satisfying to your Reader. Here it is:


Imagine your Persona using your product. Now, what are the main things that your Persona will want to do with your product.


As an example we will use a photo editing program (Acme FotoPhixer, a hypothetical product from a hypothetical company) that comes bundled with a point and shoot digital camera. Our Persona is a typical user of such a camera.


Ask: What does that Persona want to do with Acme FotoPhixer?


The short answer is that they want to improve their photos. HOW can they improve their photos with Acme FotoPhixer? In OUR words (not the words of the User) we could tell them how to:


* Rotate


* Crop


* Red-eye removal


* Adjust brightness & contrast


* Removing unwanted items from the photo


* Focus/Blur


* Save


* Print


* Share


These names are what we, the photography experts might use. However, "crop" may be meaningless to our Persona. In fact, we could move crop into "Removing unwanted items from the photo."


The "Focus/Blur" topic is interesting. If a photo is out of focus or blurred, there is really nothing that our software can do to improve it. However our Reader does not know this, but still wants to do it. We should include topic with this text: "It is impossible to fix the focus or remove blurring in a photograph. You might be able to improve this using the [Sharpen Effect] tool in FotoPhixer." (The [] specifies a reference to the topic in the User Document.)


DON'T HIDE THIS SECTION


If your Reader cannot quickly find what he/she wants to do in your User Document, then the document has failed. Since we created this section to answer the User's pressing needs for the product, then we must make this section very accessible to the User -- they have to be able to find it easily.


"Fixing (Improving) Your Picture" is a PERFECT, User-oriented title. That is the correct title for this section. Don't bury this gold under titles such as: "Tutorial" or "Use FotoPhixer's Tools." These titles do not suggest answers to the User's questions.


You should make this section very easy to find in the User Document. It's the key section of the User Document. It has the information that most Readers want, most of the time (by your analysis). Place it prominently in the User Document.


SATISFYING THE READER IS EASIER THAN YOU THINK


Producing this section is easier than you think.


First, imagine that you were NOT going to include this section. Your User Document would still have to cover all of the features, tools, and user interactions for the product. You need to do that to satisfy your boss. It's also logical. If a feature is not described, then why is it in the product?


Thus you have created a topic list for a "classical" User Document.


Now we create our User-oriented section, "Fixing Your Picture." Here are the steps:


1. List each of the topics for fixing a picture, using titles that the Reader will understand.


2. Provide a brief overview, perhaps with a picture showing before and after the use of this fixing method.


3. Then list the steps for that topic, and provide links to the documentation for the relevant tools for each step


Done!


Actually, I would recommend using what I call a "Visual Index," which is described in the links in the "Resources" or "Author Information" section of this article.


Within Document Re-usability


We could call this organization method "within document re-usability." Here the writing for a topic exists as an item in the "reference" section of the User Document. By referring to that item when it is needed for performing a User-oriented task, we make the text do double duty. This results in reusability within the document.


HOW TO GET THE TIME TO WRITE THIS SECTION


Put less detailed effort into the documentation for the product's features that will be rarely used. For example, FotoPhixer includes tools to make the image look like it's made of stone, or produce 3D effects, etc. These are rarely used, and have a similar set of controls. Instead of detailing the use of each of these rarely used features, write a global usage, describe the controls, encourage the User to experiment, and remind them of the un-do and cancel capabilities.


You can create the "most useful" section with the time you save by not thoroughly documenting these rarely-used items.


THE BOTTOM LINE


You can make your User Document much more effective if you think about your User/Reader and what he/she wants to do with the product. Use this information to create an easy to find section in your User Document that meets your Reader's needs.


Monday, 14 March 2016

Writing a college term paper

Introduction


The biggest nightmare in any student’s academics is the task of that assignment, term paper, thesis or project for which he or she has got no clue where to get started from. Here are a few tips and techniques that can cure up this plight if taken and followed seriously.


The biggest question mark after getting the research question is, “So! What am I supposed to do now?” Everything from books to the internet is available, but you can’t get yourself started. Why? Because, you don’t know how to start. What to take and what to leave?


Remember! Before initiating any written project it is necessary to decide the “angle of attack”. It means the perspective that you are going to follow while tackling your assignment. Once decided, evaluate its relevancy related to your thesis statement or research question. Satisfied with that, consider half work done.


The next step involves collection of information related to the assignment. With this, the next thing that comes to mind is “search engine” and “library books”. But few people come with real related material. Mostly what we come up with is unnecessary junk that is just to be deleted later. To avoid waste of time instead just follow the bottom line:


“GET ONE PERSPECTIVE OF YOUR RESEARCH STATEMENT AND FOLLOW THAT”


But then it strikes that you will be left with only a little material by the end. Well this is not true. Because as you build up a specific standpoint and organize yourself to work on that, the fine points and details start pouring themselves.


Enhance your thinking potential by using logical principals, but once you are on your way then make yourself free. That is think and generate with passion because when you are building up a format then working with logical thinking hampers the productivity hence results are not achieved to their fullest. Don’t set up goals, just give a free flow and let your imagination take the toll.


But once you are done with the thinking process and have settled on a vague outline then you should come to the systematic logical thinking. For assembling your project effectively:


Start with an exact definition and brief description


Build the frame of your assignment on the content available with you


Be innovative and put down your approach in the text


Be like an educator and explore different aspects


Be bold to decide what you want to put and cut


Never bother yourself with the start, middle and end structure. Organization and editing is the last step. Be sure to store every idea and thought to arrange it in your work later.


During your job, you will be struck with your own convention. Mostly people discard it and continue with what they have with them beforehand. That’s the biggest mistake one makes. Remember! Your teacher wants the answer from you. So whatever you come up with is highly appreciated as long as you have got enough logic and rational background to support it. So, be yourself.